00626pamaa2200193 4500 0000051696 20130909090000.0 130913s2012 eng 9781118101339 (pbk.) HF6146.I58 SUL 2012 Sullivan Hey, Whipple, squeeze this : the classic guide to creating great ads Luke Sullivan. 4th ed. Hoboken, NJ: John Wiley and sons, 2012. xiii, 386p: ill; 23 cm. BMCMI Includes bibliographical references and index Advertising copy http://www.wiley.com