Hey, Whipple, squeeze this : the classic guide to creating great ads

Main Author: Sullivan
Format: Book
Published: Hoboken, NJ: John Wiley and sons, 2012.
Edition:4th ed.
Subjects:
LEADER 00626pamaa2200193 4500
001 0000051696
005 20130909090000.0
008 130913s2012 eng
020 0 0 |a 9781118101339 (pbk.)  
090 0 0 |a HF6146.I58   |b SUL 2012 
100 1 0 |a Sullivan  
245 1 0 |a Hey, Whipple, squeeze this :   |b the classic guide to creating great ads   |c Luke Sullivan. 
250 0 0 |a 4th ed. 
260 0 0 |a Hoboken, NJ:   |b John Wiley and sons,   |c 2012. 
300 |a xiii, 386p:   |b ill;   |c 23 cm. 
501 0 0 |a BMCMI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Advertising copy  
901 |u http://www.wiley.com