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| LEADER |
00725pamaa2200217 4500 |
| 001 |
0000051666 |
| 005 |
20130903090000.0 |
| 008 |
130827s2014 eng |
| 020 |
0 |
0 |
|a 9781285170435 (pbk.)
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| 020 |
0 |
0 |
|a 1285170431 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b FER 2014
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| 100 |
1 |
0 |
|a Ferrell
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| 245 |
1 |
0 |
|a Marketing strategic :
|b text and cases
|c O.C. Ferrell and Michael D. Hartline.
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| 250 |
0 |
0 |
|a 6th ed.
|
| 260 |
0 |
0 |
|a Cincinnati, Ohio:
|b South-Western, Cengage Learning,
|c 2014.
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| 300 |
|
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|a xxvi, 587 p.:
|b ill.;
|c 24 cm.
|
| 501 |
0 |
0 |
|a BMAUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Hartline,
|h Michael D.
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| 901 |
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|u http://www.cengageasia.com
|