Marketing strategic : text and cases

Main Author: Ferrell
Other Authors: Hartline,
Format: Book
Published: Cincinnati, Ohio: South-Western, Cengage Learning, 2014.
Edition:6th ed.
Subjects:
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008 130827s2014 eng
020 0 0 |a 9781285170435 (pbk.)  
020 0 0 |a 1285170431 (pbk.)  
090 0 0 |a HF5415.13   |b FER 2014 
100 1 0 |a Ferrell  
245 1 0 |a Marketing strategic :   |b text and cases   |c O.C. Ferrell and Michael D. Hartline. 
250 0 0 |a 6th ed. 
260 0 0 |a Cincinnati, Ohio:   |b South-Western, Cengage Learning,   |c 2014. 
300 |a xxvi, 587 p.:   |b ill.;   |c 24 cm. 
501 0 0 |a BMAUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Hartline,   |h Michael D.  
901 |u http://www.cengageasia.com