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LEADER |
00725pamaa2200217 4500 |
001 |
0000051666 |
005 |
20130903090000.0 |
008 |
130827s2014 eng |
020 |
0 |
0 |
|a 9781285170435 (pbk.)
|
020 |
0 |
0 |
|a 1285170431 (pbk.)
|
090 |
0 |
0 |
|a HF5415.13
|b FER 2014
|
100 |
1 |
0 |
|a Ferrell
|
245 |
1 |
0 |
|a Marketing strategic :
|b text and cases
|c O.C. Ferrell and Michael D. Hartline.
|
250 |
0 |
0 |
|a 6th ed.
|
260 |
0 |
0 |
|a Cincinnati, Ohio:
|b South-Western, Cengage Learning,
|c 2014.
|
300 |
|
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|a xxvi, 587 p.:
|b ill.;
|c 24 cm.
|
501 |
0 |
0 |
|a BMAUH
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
650 |
0 |
0 |
|a Marketing --
|x Management
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700 |
1 |
1 |
|a Hartline,
|h Michael D.
|
901 |
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|u http://www.cengageasia.com
|