Marketing strategic : text and cases
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| Other Authors: | |
| Format: | Book |
| Published: |
Cincinnati, Ohio:
South-Western, Cengage Learning,
2014.
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| Edition: | 6th ed. |
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| Physical Description: | xxvi, 587 p.: ill.; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781285170435 (pbk.) 1285170431 (pbk.) |