Ferrell, & Hartline. (2014). Marketing strategic: Text and cases (6th ed.). Cincinnati, Ohio: South-Western, Cengage Learning.
Chicago Style CitationFerrell, and Hartline. Marketing Strategic: Text and Cases. 6th ed. Cincinnati, Ohio: South-Western, Cengage Learning, 2014.
MLA CitationFerrell, and Hartline. Marketing Strategic: Text and Cases. 6th ed. Cincinnati, Ohio: South-Western, Cengage Learning, 2014.
Warning: These citations may not always be 100% accurate.