<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00650pamaa2200193   4500</leader>
  <controlfield tag="001">0000051664</controlfield>
  <controlfield tag="005">20150907090000.0</controlfield>
  <controlfield tag="008">130827s2013                             eng  </controlfield>
  <datafield tag="020" ind1="0" ind2="0">
   <subfield code="a">9789810687977 (pbk.) </subfield>
  </datafield>
  <datafield tag="090" ind1="0" ind2="0">
   <subfield code="a">HF5415.13 </subfield>
   <subfield code="b">MAR 2013</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Marketing management : </subfield>
   <subfield code="b">an Asian perspective  </subfield>
   <subfield code="c">Philip Kotler ... [et al.].</subfield>
  </datafield>
  <datafield tag="250" ind1="0" ind2="0">
   <subfield code="a">6th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2="0">
   <subfield code="a">Singapore ; New York: </subfield>
   <subfield code="b">Pearson Education South Asia, </subfield>
   <subfield code="c">2013.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xxxviii, 874 (I-25)p.: </subfield>
   <subfield code="b">col. ill.; </subfield>
   <subfield code="c">26 cm.</subfield>
  </datafield>
  <datafield tag="501" ind1="0" ind2="0">
   <subfield code="a">BBDUH</subfield>
  </datafield>
  <datafield tag="504" ind1="0" ind2="0">
   <subfield code="a">Includes bibliographical references and index</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="0">
   <subfield code="a">Marketing </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="1">
   <subfield code="a">Kotler, Philip </subfield>
  </datafield>
  <datafield tag="901" ind1=" " ind2=" ">
   <subfield code="u">www.pearsonhighered.com</subfield>
  </datafield>
 </record>
</collection>
