Marketing management : an Asian perspective

Other Authors: Kotler, Philip
Format: Book
Published: Singapore ; New York: Pearson Education South Asia, 2013.
Edition:6th ed.
Subjects:
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008 130827s2013 eng
020 0 0 |a 9789810687977 (pbk.)  
090 0 0 |a HF5415.13   |b MAR 2013 
245 1 0 |a Marketing management :   |b an Asian perspective   |c Philip Kotler ... [et al.]. 
250 0 0 |a 6th ed. 
260 0 0 |a Singapore ; New York:   |b Pearson Education South Asia,   |c 2013. 
300 |a xxxviii, 874 (I-25)p.:   |b col. ill.;   |c 26 cm. 
501 0 0 |a BBDUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 1 |a Kotler, Philip  
901 |u www.pearsonhighered.com