Marketing management : an Asian perspective
| Other Authors: | |
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| Format: | Book |
| Published: |
Singapore ; New York:
Pearson Education South Asia,
2013.
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| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | xxxviii, 874 (I-25)p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789810687977 (pbk.) |