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| LEADER |
00826cam a2200265 7i4500 |
| 001 |
0000051549 |
| 005 |
20200930090000.0 |
| 008 |
130815s2014 eng |
| 020 |
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|a 9781133939252 (pbk.)
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| 020 |
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|a 1133939252 (pbk.)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5415
|b PRI 2014
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| 100 |
1 |
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|a Pride, William M.
|e author
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| 245 |
1 |
0 |
|a Marketing
|c William M. Pride, O.C. Ferrell.
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| 250 |
|
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|a 17th edition 2014 edition.
|
| 264 |
|
1 |
|a Boston, MA:
|b Houghton Mifflin,
|c 2014.
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| 300 |
|
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|a xxxii, 653 [I-31] pages:
|b illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a DCMAU
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
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| 700 |
1 |
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|a Ferrell, O.C.
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| 901 |
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|u http://www.cengagebrain.com
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