Description: Marketing

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Marketing

Main Author:	Pride, William M. (Author)
Other Authors:	Ferrell, O.C.
Format:	Book
Published:	Boston, MA: Houghton Mifflin, 2014.
Edition:	17th edition 2014 edition.
Subjects:	Marketing

Physical Description:	xxxii, 653 [I-31] pages: illustrations; 29 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781133939252 (pbk.) 1133939252 (pbk.)