APA Citation

Pride, W. M., & Ferrell, O. (2014). Marketing (17th edition 2014 edition.). Boston, MA: Houghton Mifflin.

Chicago Style Citation

Pride, William M., and O.C Ferrell. Marketing. 17th edition 2014 edition. Boston, MA: Houghton Mifflin, 2014.

MLA Citation

Pride, William M., and O.C Ferrell. Marketing. 17th edition 2014 edition. Boston, MA: Houghton Mifflin, 2014.

Warning: These citations may not always be 100% accurate.