Pride, W. M., & Ferrell, O. (2014). Marketing (17th edition 2014 edition.). Boston, MA: Houghton Mifflin.
Chicago Style CitationPride, William M., and O.C Ferrell. Marketing. 17th edition 2014 edition. Boston, MA: Houghton Mifflin, 2014.
MLA CitationPride, William M., and O.C Ferrell. Marketing. 17th edition 2014 edition. Boston, MA: Houghton Mifflin, 2014.
Warning: These citations may not always be 100% accurate.