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| LEADER |
00820cam a2200241 7i4500 |
| 001 |
0000051476 |
| 005 |
20200924090000.0 |
| 008 |
130628s2011 eng |
| 020 |
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|a 9783846503140 (pbk.)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5415.123
|b PET 2011
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| 100 |
1 |
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|a Peter, Ngugi
|e author
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| 245 |
1 |
0 |
|a Marketing communication strategies for supermarkets :
|b Retail marketing communication
|c Ngugi Peter.
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| 264 |
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1 |
|a Saarbrucken, Germany:
|b Lap Lambert Academic,
|c 2011.
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| 300 |
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|a vii, 79 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
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|a BBUS
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
1 |
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|a Communication in marketing
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| 650 |
1 |
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|a Supermarkets
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| 901 |
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|u http://www.ingimage.com
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