Marketing communication strategies for supermarkets : Retail marketing communication
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Saarbrucken, Germany:
Lap Lambert Academic,
2011.
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| Subjects: |
| Physical Description: | vii, 79 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9783846503140 (pbk.) |