Marketing communication strategies for supermarkets : Retail marketing communication

Main Author: Peter, Ngugi (Author)
Format: Book
Language:English
Published: Saarbrucken, Germany: Lap Lambert Academic, 2011.
Subjects:
Physical Description:vii, 79 pages: illustrations; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9783846503140 (pbk.)