rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising, promotion and other aspects of integrated marketing communications
  name:
    name part: Shimp, Terence A.
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    date issued: 2013
    edition: 9th edition.
    issuance: monographic
  physical description:
    form: print
    extent: xxii, 729 pages: illustrations; 29 cm.
  note: Terence A. Shimp.
  note: AUP
  note: BFNPI
  note: Includes bibliographical references and index
  subject:
    topic: Advertising
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  identifier: 1111580219
  identifier: 9781111580216
  record info:
    record content source: TSAM
    record creation date: 130628
    record change date: 20200924090000.0
    record identifier: 0000051475