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| LEADER |
00912cam a2200289 7i4500 |
| 001 |
0000051475 |
| 005 |
20200924090000.0 |
| 008 |
130628s2013 eng |
| 020 |
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|a 1111580219
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| 020 |
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|a 9781111580216
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5823
|b SHI 2013
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| 100 |
1 |
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|a Shimp, Terence A.
|e author
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| 245 |
1 |
0 |
|a Advertising, promotion and other aspects of integrated marketing communications
|c Terence A. Shimp.
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| 250 |
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|a 9th edition.
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| 264 |
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1 |
|a Mason, OH:
|b Thompson/South-Western,
|c 2013.
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| 300 |
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|a xxii, 729 pages:
|b illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a AUP
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| 501 |
0 |
0 |
|a BFNPI
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Advertising
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| 650 |
1 |
0 |
|a Sales promotion
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| 650 |
1 |
0 |
|a Communication in marketing
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| 901 |
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|u www.cengagebrain.com
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