Advertising, promotion and other aspects of integrated marketing communications
| Main Author: | |
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| Format: | Book |
| Published: |
Mason, OH:
Thompson/South-Western,
2013.
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| Edition: | 9th edition. |
| Subjects: |
| Physical Description: | xxii, 729 pages: illustrations; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1111580219 9781111580216 |