APA Citation

Shimp, T. A. (2013). Advertising, promotion and other aspects of integrated marketing communications (9th edition.). Mason, OH: Thompson/South-Western.

Chicago Style Citation

Shimp, Terence A. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 9th edition. Mason, OH: Thompson/South-Western, 2013.

MLA Citation

Shimp, Terence A. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 9th edition. Mason, OH: Thompson/South-Western, 2013.

Warning: These citations may not always be 100% accurate.