Advertising, promotion and other aspects of integrated marketing communications

Main Author: Shimp, Terence A. (Author)
Format: Book
Published: Mason, OH: Thompson/South-Western, 2013.
Edition:9th edition.
Subjects:


TSAM LIBRARY

Call Number: HF5823 SHI 2013
Accession Item Category Format Status Notes
0000065309 Open Shelf Monographs CIRCULATED
Due: 08/05/2014 Reserve
0000065379 Open Shelf Monographs AVAILABLE
0000066650 Open Shelf Monographs AVAILABLE