Marketing research : an integrated approach
| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England ; New York:
Financial Times/Prentice Hall,
2012.
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| Edition: | 3rd edition. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled "Marketing research : an integrated approach / Alan Wilson" |
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| Physical Description: | xxii, 410 pages: color illustrations; 27 cm. |
| ISBN: | 9780273718703 (pbk.) |