Marketing research : tools & techniques

Main Author: Bradley, Nigel (Author)
Format: Book
Published: Oxford ; New York: Oxford University Press, 2013.
Edition:Third edition.
Subjects:
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008 130614s2013
020 |a 9780199655090 (pbk.)  
040 |a TSAM 
090 0 0 |a HF5415.2   |b BRA 2013 
100 1 |a Bradley, Nigel   |e author  
245 1 0 |a Marketing research :   |b tools & techniques   |c Nigel Bradley. 
250 |a Third edition. 
264 1 |a Oxford ; New York:   |b Oxford University Press,   |c 2013. 
300 |a xx, 527 pages:   |b color illustrations;   |c 25 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BBUS 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing research  
901 |u http://www.oup.com