Marketing research : tools & techniques
| Main Author: | |
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| Format: | Book |
| Published: |
Oxford ; New York:
Oxford University Press,
2013.
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| Edition: | Third edition. |
| Subjects: |
| Physical Description: | xx, 527 pages: color illustrations; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780199655090 (pbk.) |