Essentials of marketing

Main Author: Brassington, Frances (Author)
Other Authors: Pettitt, Stephen
Format: Book
Published: New York, NY: Prentice Hall, 2013.
Edition:3rd edition.
Subjects:
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008 130614s2013 eng
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040 |a TSAM 
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090 0 0 |a HF5415   |b BRA 2013 
100 1 |a Brassington, Frances   |e author  
245 1 0 |a Essentials of marketing   |c Frances Brassington and Stephen Pettitt. 
250 |a 3rd edition. 
264 1 |a New York, NY:   |b Prentice Hall,   |c 2013. 
300 |a xxxi, 1264 pages:   |b color illustrations;   |c 27 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BATUH 
501 0 0 |a BFIUH 
501 0 0 |a BBDUH 
501 0 0 |a BBUS 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing  
700 1 |a Pettitt, Stephen  
901 |u www.pearson.books.com