Description: Essentials of marketing

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Essentials of marketing

Main Author:	Brassington, Frances (Author)
Other Authors:	Pettitt, Stephen
Format:	Book
Published:	New York, NY: Prentice Hall, 2013.
Edition:	3rd edition.
Subjects:	Marketing

Physical Description:	xxxi, 1264 pages: color illustrations; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780273727644 (pbk.)