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00948cam a2200277 7i4500 |
| 001 |
0000051397 |
| 005 |
20200922090000.0 |
| 008 |
130614s2011 eng |
| 020 |
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|a 9780470979099 (pbk)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5415.13
|b MCD 2011
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| 100 |
1 |
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|a McDonald, Malcolm
|e author
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| 245 |
1 |
0 |
|a Marketing plans for services :
|b a complete guide
|c Malcolm McDonald, Pennie Frow and Adrian Payne.
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| 250 |
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|a Third edition.
|
| 264 |
|
1 |
|a Chichester, West Sussex, UK ; Hoboken, NJ:
|b John Wiley,
|c 2011.
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| 300 |
|
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|a xv, 495 pages:
|b illustrations;
|c 25 cm.
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| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUS
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Service industries --
|x Marketing
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| 650 |
1 |
0 |
|a Service industries --
|x Planning
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| 700 |
1 |
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|a Payne, Adrian
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| 700 |
1 |
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|a Frow, Pennie
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| 901 |
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|u http://www.wiley.com
|
