Marketing plans for services : a complete guide
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chichester, West Sussex, UK ; Hoboken, NJ:
John Wiley,
2011.
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| Edition: | Third edition. |
| Subjects: |
| Physical Description: | xv, 495 pages: illustrations; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470979099 (pbk) |