Marketing plans for services : a complete guide

Main Author: McDonald, Malcolm (Author)
Other Authors: Payne, Adrian, Frow, Pennie
Format: Book
Published: Chichester, West Sussex, UK ; Hoboken, NJ: John Wiley, 2011.
Edition:Third edition.
Subjects:


TSAM LIBRARY

Call Number: HF5415 13 MCD 2011
Accession Item Category Format Status Notes
0000065214 Open Shelf Monographs AVAILABLE
0000065215 Open Shelf Monographs AVAILABLE