00936cam a2200277 7i4500 0000051378 20200921090000.0 130614s2010 eng 9780324788617 0324788614 TSAM HF5415.2 ZIK 2010 Zikmund, William G. author Exploring marketing research William G. Zikmund, Barry J. Babin. 10th edition. Australia ; Mason, OH: Cengage Learning, 2010. xxii, 714 pages: illustrations; 27 cm. text rdacontent unmediated rdamedia volume rdacarrier This book includes online access, please refer to IRS counter for the password DCMAU Includes bibliographical references and index Marketing research Babin, Barry J. http://www.thomsonrights.com