Exploring marketing research

Main Author: Zikmund, William G. (Author)
Other Authors: Babin, Barry J.
Format: Book
Published: Australia ; Mason, OH: Cengage Learning, 2010.
Edition:10th edition.
Subjects:
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100 1 |a Zikmund, William G.   |e author  
245 1 0 |a Exploring marketing research   |c William G. Zikmund, Barry J. Babin. 
250 |a 10th edition. 
264 1 |a Australia ; Mason, OH:   |b Cengage Learning,   |c 2010. 
300 |a xxii, 714 pages:   |b illustrations;   |c 27 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
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500 0 0 |a This book includes online access, please refer to IRS counter for the password 
501 0 0 |a DCMAU 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing research  
700 1 |a Babin, Barry J.  
901 |u http://www.thomsonrights.com