Exploring marketing research

Main Author: Zikmund, William G. (Author)
Other Authors: Babin, Barry J.
Format: Book
Published: Australia ; Mason, OH: Cengage Learning, 2010.
Edition:10th edition.
Subjects:
Item Description:This book includes online access, please refer to IRS counter for the password
Physical Description:xxii, 714 pages: illustrations; 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780324788617
0324788614