APA Citation

Zikmund, W. G., & Babin, B. J. (2010). Exploring marketing research (10th edition.). Australia ; Mason, OH: Cengage Learning.

Chicago Style Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10th edition. Australia ; Mason, OH: Cengage Learning, 2010.

MLA Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10th edition. Australia ; Mason, OH: Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.