Zikmund, W. G., & Babin, B. J. (2010). Exploring marketing research (10th edition.). Australia ; Mason, OH: Cengage Learning.
Chicago Style CitationZikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10th edition. Australia ; Mason, OH: Cengage Learning, 2010.
MLA CitationZikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10th edition. Australia ; Mason, OH: Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.