Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships - Pellegrini; Reddy (London ; New York: Routledge, 1989)
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University
BBUS
Includes bibliographical references and index
Keywords: Marketing channels -- -- Congresses; Retail trade -- -- Congresse