Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships

Other Authors: Pellegrini,, Reddy,
Format: Book
Published: London ; New York: Routledge, 1989.
Subjects:
Item Description:Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University
Physical Description:xviii, 326 p.: ill.; 23 cm.
Bibliography:Includes bibliographical references and index
ISBN:0415032180
9780415540391