rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic brand management
    sub title: building, measuring, and managing brand equity
  name:
    name part: Keller, Kevin Lane
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    date issued: 2013
    edition: 4th edition.
    issuance: monographic
  physical description:
    form: print
    extent: 590 pages: illustrations; 24 cm.
  note: Kevin Lane Keller.
  note: MBADI
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products --
    topic: Management
  identifier: 0273779419 (pbk.)
  identifier: 9780273779414 (pbk.)
  record info:
    record content source: TSAM
    record creation date: 130513
    record change date: 20200918090000.0
    record identifier: 0000051351