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| LEADER |
00856cam a2200253 7i4500 |
| 001 |
0000051351 |
| 005 |
20200918090000.0 |
| 008 |
130513s2013 eng |
| 020 |
|
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|a 0273779419 (pbk.)
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| 020 |
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|a 9780273779414 (pbk.)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HD69.B7
|b KEL 2013
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| 100 |
1 |
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|a Keller, Kevin Lane
|e author
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller.
|
| 250 |
|
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|a 4th edition.
|
| 264 |
|
1 |
|a Upper Saddle River, N.J.:
|b Pearson Education,
|c 2013.
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| 300 |
|
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|a 590 pages:
|b illustrations;
|c 24 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a MBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Brand name products --
|x Management
|
| 901 |
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|u www.pearson.com/uk
|
