Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.:
Pearson Education,
2013.
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| Edition: | 4th edition. |
| Subjects: |
| Physical Description: | 590 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273779419 (pbk.) 9780273779414 (pbk.) |