Marketing : real people, real choices

Main Author: Solomon, Michael R. (Author)
Other Authors: Marshall, Greg W., Stuart, Elnora W.
Format: Book
Published: Boston, MA: Prentice Hall, 2012.
Edition:7th edition.
Subjects:
Item Description:Includes index
Physical Description:594 pages: color illustrations; 28 cm.
ISBN:9780132494021 (pbk.)
0132494027 (pbk.)