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00956cam a2200313 7i4500 |
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0000051265 |
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20200915090000.0 |
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130419s2012 eng |
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|a 9780132570183 (pbk)
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|a 0132570181 (pbk)
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|a TSAM
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|a 658.83 MAL 2012
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0 |
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|a HF5415.2
|b MAL 2012
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| 100 |
1 |
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|a Malhotra, Naresh K.
|e author
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| 245 |
1 |
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|a Basic marketing research :
|b integration of social media
|c Naresh K. Malhotra.
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| 250 |
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|a 4th edition.
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| 264 |
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|a New Jersey:
|b Prentice Hall,
|c 2012.
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| 300 |
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|a 672 pages:
|b illustrations;
|c 29 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
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|a BMAUH
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|a BATUH
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|a BBDUH
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|a BBUS
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|a Includes bibliographical references and index
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| 650 |
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|a Marketing research --
|x Methodology
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| 650 |
1 |
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|a Marketing research
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| 901 |
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|u http://www.prenhall.com
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