|
|
|
|
| LEADER |
00801cam a2200265 7i4500 |
| 001 |
0000051262 |
| 005 |
20200915090000.0 |
| 020 |
|
|
|a 9780273767183 (pbk.)
|
| 020 |
|
|
|a 0273767186 (pbk.)
|
| 040 |
|
|
|a TSAM
|
| 090 |
0 |
0 |
|a HF5415
|b ARM 2013
|
| 100 |
1 |
|
|a Armstrong, Gary
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b an introduction
|c Gary Armastrong and Philip Kotler.
|
| 250 |
|
|
|a 11th edition.
|
| 264 |
|
1 |
|a Upper Saddle River, N.J.:
|b Pearson/Prentice Hall,
|c 2013.
|
| 300 |
|
|
|a 534 pages [I16]:
|b illustrations;
|c 28 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
0 |
0 |
|a Includes bibliographical references and index
|
| 501 |
0 |
0 |
|a AUP
|
| 501 |
0 |
0 |
|a UH
|
| 650 |
1 |
0 |
|a Marketing
|
| 700 |
1 |
|
|a Kotler, Philip
|
| 901 |
|
|
|u http://www.prenhall.com
|
