Marketing : an introduction
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2013.
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| Edition: | 11th edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | 534 pages [I16]: illustrations; 28 cm. |
| ISBN: | 9780273767183 (pbk.) 0273767186 (pbk.) |