Armstrong, G., & Kotler, P. (2013). Marketing: An introduction (11th edition.). Upper Saddle River, N.J.: Pearson/Prentice Hall.
Chicago Style CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 11th edition. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2013.
MLA CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 11th edition. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2013.
Warning: These citations may not always be 100% accurate.