00933pamaa2200277 4500 0000051253 20190321090000.0 130419 eng 9780470669976 (pbk.) BNM 658.802 MCD 2011 HF5415.13 MCD 2011 McDonald, Malcolm H.B. author Marketing plans : how to prepare them, how to use them Malcolm H.B.McDonald, Hugh Wilson. Seventh edition. Oxford: Butterworth Heinemann, [2011] ♭2011. xvi, 573 pages: color illustrations; 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Marketing series : professional development FOBCAL Includes bibliographical references and index Marketing Wilson, Hugh www.marketingplansbook.com