|
|
|
|
| LEADER |
00933pamaa2200277 4500 |
| 001 |
0000051253 |
| 005 |
20190321090000.0 |
| 008 |
130419 eng |
| 020 |
|
|
|a 9780470669976 (pbk.)
|
| 040 |
|
|
|a BNM
|
| 082 |
|
|
|a 658.802 MCD 2011
|
| 090 |
0 |
0 |
|a HF5415.13
|b MCD 2011
|
| 100 |
1 |
|
|a McDonald, Malcolm H.B.
|e author
|
| 245 |
1 |
0 |
|a Marketing plans :
|b how to prepare them, how to use them
|c Malcolm H.B.McDonald, Hugh Wilson.
|
| 250 |
|
|
|a Seventh edition.
|
| 264 |
|
1 |
|a Oxford:
|b Butterworth Heinemann,
|c [2011] ♭2011.
|
| 300 |
|
|
|a xvi, 573 pages:
|b color illustrations;
|c 25 cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 440 |
0 |
0 |
|a Marketing series : professional development
|
| 501 |
0 |
0 |
|a FOBCAL
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
1 |
0 |
|a Marketing
|
| 700 |
1 |
|
|a Wilson, Hugh
|
| 856 |
4 |
0 |
|u www.marketingplansbook.com
|