Marketing plans : how to prepare them, how to use them

Main Author: McDonald, Malcolm H.B. (Author)
Other Authors: Wilson, Hugh
Format: Book
Language:English
Published: Oxford: Butterworth Heinemann, [2011] ♭2011.
Edition:Seventh edition.
Series:Marketing series : professional development
Subjects:
Online Access:www.marketingplansbook.com
LEADER 00933pamaa2200277 4500
001 0000051253
005 20190321090000.0
008 130419 eng
020 |a 9780470669976 (pbk.)  
040 |a BNM 
082 |a 658.802 MCD 2011 
090 0 0 |a HF5415.13   |b MCD 2011 
100 1 |a McDonald, Malcolm H.B.   |e author  
245 1 0 |a Marketing plans :   |b how to prepare them, how to use them   |c Malcolm H.B.McDonald, Hugh Wilson. 
250 |a Seventh edition. 
264 1 |a Oxford:   |b Butterworth Heinemann,   |c [2011] ♭2011. 
300 |a xvi, 573 pages:   |b color illustrations;   |c 25 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
440 0 0 |a Marketing series : professional development 
501 0 0 |a FOBCAL 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing  
700 1 |a Wilson, Hugh  
856 4 0 |u www.marketingplansbook.com