Marketing plans : how to prepare them, how to use them
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford:
Butterworth Heinemann,
[2011] â™2011.
|
| Edition: | Seventh edition. |
| Series: | Marketing series : professional development
|
| Subjects: | |
| Online Access: | www.marketingplansbook.com |
| Physical Description: | xvi, 573 pages: color illustrations; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470669976 (pbk.) |