APA Citation

McDonald, M. H., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (Seventh edition.). Oxford: Butterworth Heinemann.

Chicago Style Citation

McDonald, Malcolm H.B., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. Seventh edition. Oxford: Butterworth Heinemann, 2011.

MLA Citation

McDonald, Malcolm H.B., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. Seventh edition. Oxford: Butterworth Heinemann, 2011.

Warning: These citations may not always be 100% accurate.