McDonald, M. H., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (Seventh edition.). Oxford: Butterworth Heinemann.
Chicago Style CitationMcDonald, Malcolm H.B., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. Seventh edition. Oxford: Butterworth Heinemann, 2011.
MLA CitationMcDonald, Malcolm H.B., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. Seventh edition. Oxford: Butterworth Heinemann, 2011.
Warning: These citations may not always be 100% accurate.