Advertising and promotion : an integrated marketing communications approach
Main Author: | Hackley, Chris (Author) |
---|---|
Format: | Book |
Published: |
Los Angeles:
Sage Publications,
2010.
|
Edition: | Second edition. |
Subjects: |
Similar Items
-
Advertising and promotion : integrated marketing communications
by: Shimp
Published: (2007) -
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E.
Published: (2012) -
Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (2009) -
Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E.
Published: (2015) -
Advertising and promotion : an integrated marketing communications perspective
by: Belch
Published: (2004)