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| LEADER |
00909cam a2200277 7i4500 |
| 001 |
0000051229 |
| 005 |
20200909090000.0 |
| 008 |
130419s2010 |
| 020 |
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|a 9781849201469 (pbk.)
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| 040 |
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|a TSAM
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| 090 |
0 |
0 |
|a HF5823
|b HAC 2010
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| 100 |
1 |
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|a Hackley, Chris
|e author
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications approach
|c Chris Hackl.
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| 250 |
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|a Second edition.
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| 264 |
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1 |
|a Los Angeles:
|b Sage Publications,
|c 2010.
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| 300 |
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|a xvii, 333 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUS
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| 504 |
0 |
0 |
|a ncludes bibliographical references (p. [311]-322) and index
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| 650 |
1 |
0 |
|a Advertising
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| 650 |
1 |
0 |
|a Sales promotion
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| 650 |
1 |
0 |
|a Advertising --
|x Social aspects
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| 650 |
1 |
0 |
|a Advertising --
|x Brand name products
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| 901 |
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|u http://www.sagepublishings.com
|
