Advertising and promotion : an integrated marketing communications approach
| Main Author: | |
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| Format: | Book |
| Published: |
Los Angeles:
Sage Publications,
2010.
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| Edition: | Second edition. |
| Subjects: |
| Physical Description: | xvii, 333 pages: illustrations; 24 cm. |
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| Bibliography: | ncludes bibliographical references (p. [311]-322) and index |
| ISBN: | 9781849201469 (pbk.) |