01052cam a2200277 7i4500 0000051228 20200909090000.0 130419s2011 eng 9781412979900 (pbk.) TSAM HF5415.32 MOO 2011 De Mooij, Marieke author Consumer behavior and culture : consequences for global marketing and advertising Marieke de Mooij. Second edition. Thousand Oaks: SAGE Publications, 2011. xv, 401 pages: illustrations; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Mooij, Marieke K. de, 1943- Consumer behavior and culture Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004 Includes bibliographical references and index Marketing Consumers -- Psychology Consumer behavior -- Cross-cultural studies http://www.sagepublishings.com