Consumer behavior and culture : consequences for global marketing and advertising - De Mooij, Marieke (Thousand Oaks: SAGE Publications, 2011)
Mooij, Marieke K. de, 1943- Consumer behavior and culture
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004
Includes bibliographical references and index
Keywords: Marketing; Consumers -- -- Psychology; Consumer behavior -- -- Cross-cultural studies