Consumer behavior and culture : consequences for global marketing and advertising

Main Author: De Mooij, Marieke (Author)
Format: Book
Published: Thousand Oaks: SAGE Publications, 2011.
Edition:Second edition.
Subjects:
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001 0000051228
005 20200909090000.0
008 130419s2011 eng
020 |a 9781412979900 (pbk.)  
040 |a TSAM 
090 0 0 |a HF5415.32   |b MOO 2011 
100 1 |a De Mooij, Marieke   |e author  
245 1 0 |a Consumer behavior and culture :   |b consequences for global marketing and advertising   |c Marieke de Mooij. 
250 |a Second edition. 
264 1 |a Thousand Oaks:   |b SAGE Publications,   |c 2011. 
300 |a xv, 401 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 0 0 |a Mooij, Marieke K. de, 1943- Consumer behavior and culture 
500 0 0 |a Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing  
650 1 0 |a Consumers --   |x Psychology  
650 1 0 |a Consumer behavior --   |x Cross-cultural studies  
901 |u http://www.sagepublishings.com