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01052cam a2200277 7i4500 |
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0000051228 |
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20200909090000.0 |
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130419s2011 eng |
020 |
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|a 9781412979900 (pbk.)
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040 |
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|a TSAM
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090 |
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|a HF5415.32
|b MOO 2011
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100 |
1 |
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|a De Mooij, Marieke
|e author
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245 |
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|a Consumer behavior and culture :
|b consequences for global marketing and advertising
|c Marieke de Mooij.
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250 |
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|a Second edition.
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264 |
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1 |
|a Thousand Oaks:
|b SAGE Publications,
|c 2011.
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300 |
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|a xv, 401 pages:
|b illustrations;
|c 24 cm.
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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500 |
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|a Mooij, Marieke K. de, 1943- Consumer behavior and culture
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500 |
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|a Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004
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504 |
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|a Includes bibliographical references and index
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650 |
1 |
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|a Marketing
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650 |
1 |
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|a Consumers --
|x Psychology
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650 |
1 |
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|a Consumer behavior --
|x Cross-cultural studies
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901 |
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|u http://www.sagepublishings.com
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